01Introduction and Scope
Bringmi LLC("Bringmi," "we," "us," or "our") is committed to protecting the privacy of our customers. This Privacy Policy explains what personal information we collect when you use the Bringmi platform, how we use it, who we share it with, and what rights you have over it.
This Policy applies to all customers who create an account or use the Bringmi platform (website and mobile app). It does not apply to vendors or drivers, who have separate data terms in their respective agreements.
By creating a Bringmi account or using the Bringmi platform, you agree to the collection and use of your information as described in this Policy.
02Information We Collect
We collect the following categories of personal information:
2.1 Information You Give Us Directly
- Full name, email address, phone number, and delivery addresses provided at account creation or during checkout
- Payment method information (we do not store raw card numbers — this is held by Stripe)
- Government-issued ID information uploaded for orders requiring identity verification
- Profile photo if you choose to add one
- Any communications you send to our customer support team
2.2 Information Generated by Your Use of the Platform
- Your search queries, stores and products viewed, items added to and removed from your cart
- Your complete order history, including items ordered, order values, frequency, and timestamps
- Your delivery addresses and delivery history
- How you respond to notifications, promotions, and in-app messages
- Star ratings and text reviews you submit
- App session data including session duration, features used, and screens visited
2.3 Device and Technical Information
- Device type, operating system, and app version
- IP address
- Mobile advertising identifier (if applicable and where permitted)
- Crash reports and performance data
2.4 Location Information
- Approximate location when you open the app, used to show you nearby stores and estimate delivery availability
- Precise delivery location when you place an order, used to route your delivery and confirm delivery completion
- We do not continuously track your location outside of active order sessions
2.5 Identity Verification Information
For orders containing age-restricted or ID-required products, we collect and process a copy of your government-issued ID. This information is used solely to verify your eligibility to receive the applicable products and is handled with enhanced security measures. We retain ID verification data only for as long as required for compliance purposes and delete it in accordance with our data retention schedule.
03How We Use Your Information
We use the information we collect for the following purposes:
3.1 Operating the Platform
- Processing your orders and payments
- Routing delivery drivers to your address
- Verifying your identity for ID-required orders
- Communicating with you about your orders (confirmations, status updates, delivery notifications)
- Providing customer support
3.2 Improving the Platform
- Analyzing how customers use the platform to improve our features and user experience
- Diagnosing technical issues and bugs
- Measuring the effectiveness of features we introduce
3.3 Personalization
- Showing you store and product recommendations based on your browsing and order history
- Personalizing your home screen and search results
- Estimating delivery times based on your location and historical delivery patterns in your area
3.4 Marketing and Communications
- Sending you order confirmations, delivery updates, and service notifications (these are required for platform operation and cannot be opted out of while you have an active account)
- Sending you promotional offers, new store announcements, and platform news by push notification, email, or SMS — you may opt out of these at any time through your account settings or by following the unsubscribe instructions in any marketing communication
- Creating anonymized audience segments for targeted advertising on third-party platforms such as Facebook and Google — we do not share your name or contact information with these platforms; we share anonymized behavioral signals only
3.5 AI and Machine Learning Training
We use customer behavioral data — including purchase patterns, search queries, browsing behavior, and order history — to train, improve, and operate artificial intelligence and machine learning models. These models help us improve delivery time predictions, product recommendations, fraud detection, and platform performance. This use of your data may continue on an anonymized basis after you close your account. You agreed to this use when you accepted these Terms and this Privacy Policy. We are disclosing this explicitly because we believe you have a right to know how your data contributes to our platform.
3.6 Safety, Fraud Prevention, and Legal Compliance
- Detecting and preventing fraudulent orders, payment fraud, and platform abuse
- Investigating disputes and refund claims
- Complying with legal obligations, including responding to lawful requests from government authorities
- Enforcing our Terms of Service
05Data Retention
We retain your personal information for as long as your account is active and for the following periods after account closure:
| Data category | Retention period |
|---|---|
| Personal identifiers (name, email, phone, addresses) | Deleted within 30 days of account closure |
| Government-issued ID copies | Deleted within 30 days of account closure or earlier if no pending compliance obligation |
| Order and transaction records | Retained for 7 years for tax, legal, and audit compliance |
| Behavioral data (anonymized) | Retained indefinitely for analytics and AI training purposes |
| Support communications | Retained for 3 years |
| Device and technical logs | Retained for 12 months |
Anonymized data — from which your personal identity has been removed and which cannot be re-linked to you — is not subject to deletion timelines and may be retained and used by Bringmi indefinitely.
06Your Rights
As a Massachusetts resident, you have the following rights regarding your personal information:
6.1 Right to Know
You may request a summary of the personal information Bringmi holds about you by submitting a request to privacy@bringmi.com. We will respond within 30 days.
6.2 Right to Deletion
You may request deletion of your personal information by submitting a request to privacy@bringmi.com or by deleting your account through the app. We will delete your personal identifiers within 30 days, subject to the following exceptions: information we are required to retain for legal, tax, or regulatory compliance; information necessary to resolve an open dispute or refund claim; and anonymized data that cannot be re-linked to you.
6.3 Right to Opt Out of Marketing
You may opt out of marketing communications at any time through your account settings or by following the unsubscribe instructions in any marketing message. Opting out of marketing does not affect operational communications required to provide the delivery service (order confirmations, delivery status updates).
6.4 What You Cannot Opt Out Of
You cannot opt out of the collection of data that is operationally required to provide the Bringmi delivery service. If you place a delivery order, we must collect your delivery address, payment information, and order details. These are not optional. If you do not wish us to collect this information, your option is not to use the platform.
To exercise any of the above rights: Email privacy@bringmi.comwith the subject line "Privacy Request — [Your Request Type]" from the email address associated with your account.
07Data Security
Bringmi implements and maintains a comprehensive information security program in accordance with Massachusetts 201 CMR 17.00, including:
- Encryption of personal information in transit and at rest
- Access controls limiting employee access to personal data to those with a legitimate business need
- Regular security risk assessments
- Vendor oversight requirements for third parties who process personal data on our behalf
- An incident response plan for data security breaches
In the event of a data security breach affecting your personal information, we will notify you in accordance with M.G.L. c. 93H and applicable law.
09Children's Privacy
The Bringmi platform is not directed at children under 18 and we do not knowingly collect personal information from anyone under 18. If we discover that we have collected information from a person under 18, we will delete that information immediately. If you believe we have collected information from a child under 18, please contact us at privacy@bringmi.com.
10Changes to This Policy
We may update this Privacy Policy from time to time. When we make material changes, we will notify you by push notification, email, or in-app notice at least 14 days before the changes take effect. Your continued use of the platform after the effective date of any update constitutes your acceptance of the updated Policy.
11Contact
For any privacy-related questions, requests, or concerns:
- Bringmi LLC
- Privacy requests: privacy@bringmi.com
- General support: support@bringmi.com